How To: Advertise on the Radio

Spots - should be 1 minute long,

background music should be added and copyright / royalty free.

spots should be grouped at least 4 in a row, 1/2 hour apart

Spots should be run 5 days or more prior to your event up to and including the day of the event.

Drive Time - When commuters travel to & from work in the mornings & late afternoon are the most effective.

Key points – should be written and copy timed to 1 minute

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