Spots - should be 1 minute long,
background music should be added and copyright / royalty free.
spots should be grouped at least 4 in a row, 1/2 hour apart
Spots should be run 5 days or more prior to your event up to and including the day of the event.
Drive Time - When commuters travel to & from work in the mornings & late afternoon are the most effective.
Key points – should be written and copy timed to 1 minute
CPWU ® Administrator: Robert T. Dodge © 2012
